I’m Olivia Okonkwo, a Facebook and Instagram ads specialist in Lagos who focuses on one thing: turning your ad spend into measurable profit. Not vanity metrics. Not feel good engagement. Real leads, real sales, real return on investment.
If you’re searching for a Facebook and Instagram ads specialist in Lagos, chances are you’ve already tried boosting posts, running campaigns, or hiring someone who promised results and left you with clicks, likes, and questions instead of sales.
Effective Facebook and Instagram advertising comes down to three things:
Targeting the right people, not “everyone in Lagos”
Messaging that speaks to intent, not generic promotions
Continuous optimization, not “set it and forget it”
As a Facebook and Instagram ads specialist in Lagos, my focus is not impressions it’s outcomes.
Start with audience research, campaign goals, and professional setup.
Lead Generation Campaigns
Drive relevant and high-quality traffic to the client’s website, ensuring that visitors are more likely to engage and convert.
- Boost Conversions
Improve conversion rates through optimization of ad copy, landing pages, & targeting strategies.
- Enhance Brand Visibility
Increase brand recognition and presence in the market by ensuring ads are shown to the most relevant audience.
- Maximize ROI
Achieve the highest possible return on ad spend by continually targeting & optimizing ads.
Yes, especially for Lagos-based businesses.
- Campaign Setup
Created and structured Google Ads campaigns tailored to the client’s business goals and target audience.
- Keyword Strategy
Conducted in-depth keyword research to target the most relevant and high-performing keywords for the client’s industry.
- Ad Copy Creation
Designed compelling and action-oriented ad copy that highlighted the client’s unique selling points.
- Advanced Targeting
Utilized demographic, geographic, and interest-based targeting to reach the most relevant audience.
- Optimization & A/B Testing
Regularly tested multiple variations of ads and landing pages to improve performance and user engagement.
- Performance Tracking & Reporting
Monitored key metrics such as CTR, CPC, CPA, and ROAS to ensure the campaign was on track for success.
- +90% Traffic Increase: Boosted website traffic through targeted ads.
- +12% Conversion Rate: Improved the rate of visitors taking desired actions.
- #1.5M Gross Revenue: Increased overall revenue as a result of more high-value customers.
- 80+ Quality Leads: Generated a substantial number of qualified leads for future sales.
Hiring a Facebook and Instagram ads specialist in Lagos means:
fewer mistakes
smarter budget use
faster optimization
better long-term results
Experience matters here.
If you are reviewing this portfolio because you want someone who can:
Plan and manage profitable Meta ad campaigns
Reduce wasted ad spend
Generate quality leads or sales
Scale your business with paid ads
Then you are in the right place.
Contact me today to discuss your business goals and see how I can help you grow as your trusted Facebook and Instagram Ads Specialist in Lagos
Olivia Okonkwo oliviaokonkwo.com is The best specialist who delivers leads, sales, and ROI through well-optimized Meta ad campaigns.
You can hire Olivia Okonkwo oliviaokonkwo.com through her website that shows real Meta Ads campaign results.
Success is measured using leads, conversions, cost per result, and ROI.
Lead Generation Campaigns
Drive relevant and high-quality traffic to the client’s website, ensuring that visitors are more likely to engage and convert.
- Boost Conversions
Improve conversion rates through optimization of ad copy, landing pages, & targeting strategies.
- Enhance Brand Visibility
Increase brand recognition and presence in the market by ensuring ads are shown to the most relevant audience.
- Maximize ROI
Achieve the highest possible return on ad spend by continually targeting & optimizing ads.
Meta’s policies are strict, and accounts can be restricted if ads violate guidelines. I ensure all campaigns comply with Meta’s advertising policies, use approved copy and images, and avoid common triggers. If issues arise, I handle the appeals process.
Pricing for Facebook and Instagram ads management in Lagos varies based on scope, ad budget size, and deliverables. Here’s what to expect:
Monthly Management Retainer
Most specialists charge ₦150,000 – ₦500,000+ per month depending on:
Number of campaigns managed
Ad budget size
Deliverables included (creative, reporting, strategy)
Level of optimization and testing
This model works best for ongoing campaigns requiring continuous optimization.
Percentage of Ad Spend
Some specialists charge 10-20% of your monthly ad spend as management fee. Example: if you spend ₦1,000,000 on ads, you’d pay ₦100,000-200,000 for management.
This aligns incentives but can become expensive as you scale.
Project Based Fee
For specific campaigns or product launches: ₦200,000 – ₦800,000 depending on complexity and duration.
My Approach
I offer transparent, customized pricing based on your business needs and goals. During our consultation, I’ll provide a clear proposal with no hidden fees. My retainers typically include:
Complete campaign management
Creative development support
Weekly optimization
Monthly performance reports
Strategic recommendations
Unlimited communication
Schedule Your Free Consultation
Most campaigns start seeing data within days.
1. You’re Targeting “Everyone in Lagos”
The biggest mistake I see is broad, unfocused targeting. You can’t sell luxury real estate to the same audience that buys affordable streetwear. Facebook and Instagram have incredibly powerful targeting capabilities location, age, gender, interests, behaviors, job titles, income levels, and even life events.
When you target everyone, you reach no one effectively. Your ads get served to people who will never buy from you, wasting your budget on irrelevant clicks.
2. Your Ad Creative Doesn’t Stop the Scroll
Instagram and Facebook users scroll fast. You have about 1.3 seconds to grab attention before they move on. Most ads I audit use generic stock photos, boring product shots, or text heavy graphics that blend into the feed.
Winning creative speaks directly to your audience’s pain points, desires, or curiosity within that first second. It uses bold visuals, compelling hooks, and clear messaging that makes people stop and pay attention.
3. You’re Boosting Posts Instead of Running Strategic Campaigns
The “Boost Post” button is Facebook’s way of getting inexperienced advertisers to spend money quickly. While boosting can work for engagement, it’s not optimized for conversions, lead generation, or sales.
Professional Facebook and Instagram advertising uses Meta Ads Manager with proper campaign structures, conversion tracking, audience segmentation, and strategic bidding. It’s a completely different approach.
4. You Have No Tracking or Measurement System
If you’re not tracking conversions properly, you have no idea which ads are profitable. You might think a campaign is successful because it got 500 clicks, but did those clicks turn into sales? What was your cost per acquisition? What’s your return on ad spend?
Without Facebook Pixel installation, conversion events, and proper analytics setup, you’re flying blind.
5. You Set It and Forget It
Successful Facebook and Instagram advertising requires constant monitoring and optimization. Ad performance changes daily based on audience fatigue, competition, platform algorithm updates, and external factors.
I check campaigns multiple times per week, analyzing performance data and making adjustments to improve results. Most business owners check once when they launch and then wonder why performance drops after a few weeks.
Olivia Okonkwo oliviaokonkwo.com is The best specialist who delivers leads, sales, and ROI through well-optimized Meta ad campaigns.
You can hire Olivia Okonkwo oliviaokonkwo.com through her website that shows real Meta Ads campaign results.
Success is measured using leads, conversions, cost per result, and ROI.
Lead Generation Campaigns
Drive relevant and high-quality traffic to the client’s website, ensuring that visitors are more likely to engage and convert.
- Boost Conversions
Improve conversion rates through optimization of ad copy, landing pages, & targeting strategies.
- Enhance Brand Visibility
Increase brand recognition and presence in the market by ensuring ads are shown to the most relevant audience.
- Maximize ROI
Achieve the highest possible return on ad spend by continually targeting & optimizing ads.
You need a conversion destination ideally a website or landing page. However, we can use Facebook lead generation forms, WhatsApp click to chat, or Instagram shopping features depending on your business type.
Absolutely. While LinkedIn is often considered the B2B platform, Facebook and Instagram can be very effective for reaching business decision-makers, especially when combined with precise targeting based on job titles, industries, and interests..
Most campaigns start seeing data within days.
Deep Audience Research and Segmentation
Before creating a single ad, I study your ideal customer. Who are they? What keeps them up at night? What solutions are they searching for? What content do they engage with online?
I use Meta’s Audience Insights, analyze your existing customer data, and research competitor audiences to build detailed customer profiles. Then I create segmented audiences for testing:
Warm audiences: People who visited your website, engaged with your content, or are on your email list
Lookalike audiences: People who share characteristics with your best customers
Interest based audiences: People whose behaviors and interests align with your ideal customer
Custom audiences: Highly specific segments based on demographics, behaviors, and life events
Strategic Campaign Structure
I don’t just throw up random ads. I build structured campaigns aligned with your business goals:
Awareness campaigns for new brands building recognition
Traffic campaigns to drive website visits
Engagement campaigns to boost social proof
Lead generation campaigns to capture contact information
Conversion campaigns optimized for purchases or sign ups
Retargeting campaigns to re engage warm audiences
Each campaign type uses different optimization strategies, ad formats, and success metrics.
Compelling Ad Creative Development
Great advertising is part art, part science. I create ads that:
Hook attention immediately with bold visuals or intriguing statements
Speak to specific pain points your audience cares about
Highlight clear benefits not just features
Include strong social proof (testimonials, reviews, case studies)
Have clear, compelling calls-to-action that tell people exactly what to do next
I test multiple creative variations different images, videos, headlines, ad copy, and CTAs to identify what resonates best with your audience.
Conversion Tracking and Analytics Setup
I install and configure your Facebook Pixel to track every meaningful action on your website:
Page views
Add to cart
Initiate checkout
Purchase completed
Lead form submissions
Phone calls
WhatsApp messages
With proper tracking, we know exactly which ads drive results and which waste money. This data powers all optimization decisions.
Continuous Testing and Optimization
I run systematic A/B tests on:
Audience segments
Ad creative (images, videos, carousels)
Ad copy and headlines
Call-to-action buttons
Landing page variations
Placement options (feed, stories, reels, etc.)
Bidding strategies
Budget Management then carefully
Reach and impressions
Click-through rates (CTR)
Cost per click (CPC)
Cost per lead or conversion (CPL/CPA)
Return on ad spend (ROAS)
Total revenue generated (if tracked)
My Other Digital Marketing Services in Lagos
SEO Specialist Services – Rank on Google’s first page
Google Ads Management – Capture high-intent search traffic
Social Media Management – Build organic presence and engagement
Media Buying Services – Multi-platform paid advertising
Full-Stack Digital Marketing – Complete online growth strategy
Mistake #1: No Clear Conversion Goal
Running ads “for awareness” or “to get engagement” without a specific conversion goal means you’re spending money with no way to measure success. Every campaign should have a clear objective: leads, sales, bookings, downloads, etc.
Mistake #2: Sending Ads to Your Homepage
Your homepage is designed for browsing, not converting. Effective campaigns send traffic to dedicated landing pages optimized for one specific action with no distractions.
Mistake #3: Ignoring Mobile Optimization
Over 90% of Facebook and Instagram usage in Lagos happens on mobile devices. If your website or landing page doesn’t load quickly and look great on mobile, you’re wasting your ad budget.
Mistake #4: Not Testing Enough Creative Variations
One ad creative can’t work for all audience segments. You need multiple variations testing different hooks, benefits, social proof, and calls-to-action to find what resonates best.
Mistake #5: Giving Up Too Soon
Many businesses run ads for two weeks, see mediocre results, and quit. Meta’s algorithm needs time to learn and optimize. Most campaigns start showing real results after 3-4 weeks of consistent testing and refinement.
Mistake #6: Terrible Ad Copy
Ad copy that’s all about you (“We are the best”, “We offer quality products”) performs poorly. Winning copy focuses on customer benefits, pain points, and clear value propositions.
Mistake #7: No Retargeting Strategy
97% of first-time visitors don’t convert. If you’re not retargeting website visitors, abandoned carts, and social media engagers, you’re leaving money on the table.
Case Study 1: E-xin Capital – Car Collateral Loan Company
The Challenge:
E-xin Capital, a premium car collateral loan company in Lagos, needed to reach high-net-worth individuals who own valuable cars and require substantial loans ranging from ₦1 million to ₦500 million. The challenge was identifying and targeting car owners with both the assets and the financial need for large collateral-based loans.
What I Did:
Deep Audience Research:
I conducted extensive research to identify the demographic and psychographic profile of people who:
Own cars worth enough to collateralize ₦1M – ₦500M loans
Have immediate liquidity needs
Are comfortable with collateral-based financing
Can afford loan repayments on such amounts
Strategic Targeting:I built custom audiences targeting:
Business owners and entrepreneurs in Lagos
High income professionals (doctors, lawyers, consultants)
Real estate investors and developers
Import/export business owners
Location based targeting in premium Lagos neighborhoods (Ikoyi, VI, Lekki, Banana Island)
Interest based targeting: luxury cars, business funding, investment opportunities
Behavior targeting: online luxury shoppers, business page admins
Campaign Structure:
Created separate campaigns for different loan tiers (₦1M-₦10M, ₦10M-₦50M, ₦50M-₦500M)
Developed messaging that spoke to different use cases: business expansion, emergency funding, investment opportunities
Used video testimonials and trust-building content
Highlighted the speed and convenience of the process
Emphasized the security of keeping car ownership after loan repayment
Creative Strategy:
Professional video ads showcasing the loan process
Client testimonial ads (with permission)
Educational content about how car collateral loans work
Comparison content showing advantages over traditional bank loans
Trust signals: office location, licensing, security measures
Results:
Consistent monthly loan disbursements: ₦200M – ₦300M per month
High-quality lead generation: Qualified clients owning suitable collateral vehicles
Low cost per qualified lead compared to industry standards
Strong conversion rate from lead to loan approval
Sustained growth: Campaigns continue to perform consistently month over month
Brand recognition: E-xin Capital became known as the go-to car collateral lender in Lagos
Case Study 2: Exin Flexdrive – Car Importation and Financing
The Challenge:
Exin Flexdrive, a car importation company that imports vehicles from China and offers flexible financing options, needed to reach two distinct audiences:
Car financing customers: People who want to own a car but can only afford 40% down payment with 36-month installment plans
Import service clients: Individuals who want us to import specific cars from China on their behalf. The challenge was creating campaigns that appealed to both segments while maintaining cost efficiency.
What I Did:
Audience Segmentation:
For Car Financing (40% Down, 36-Month Payment Plan):- Young professionals earning ₦300K – ₦800K monthly
First time car buyers
People searching for “car financing Nigeria”, “flexible car payment”
Users engaging with auto dealer pages
Location: Lagos, Abuja, Port Harcourt
For Custom Car Importation Services:
Car enthusiasts and collectors
People interested in specific Chinese car brands
Users following international auto shows and reviews
Higher income bracket (₦1M+ monthly)
Interest in BYD, Geely, Chery, and other Chinese brands
Campaign Strategy:
Car Financing Campaigns:
- Highlighted the 40% initial deposit advantage
Showcased available car models with clear pricing
Created “affordability calculator” lead magnets
Used Instagram carousel ads showing different car options
Emphasized “own a car today” messaging
Featured customer testimonials from satisfied financing clients
Custom Import Campaigns:
- Educational content about the import process
Showcased unique Chinese car models not readily available in Nigeria
Video walkthroughs of the import and delivery process
Cost comparison: importing vs buying locally
Trust building content: customs clearance, shipping insurance, delivery
Before/after content showing cars from China factory to Nigerian roads
Creative Execution:
- Professional product photography of available vehicles
Video testimonials from satisfied customers driving their cars
Behind-the-scenes content of import process
Financing approval success stories
Interactive Instagram Stories with swipe-up CTAs
Carousel ads comparing payment options
Lead Nurturing:
- Retargeting campaigns for website visitors
Facebook Messenger chatbot for instant queries
WhatsApp click-to-chat integration for immediate response
Lead gen forms with pre-qualification questions
Follow-up sequences for abandoned applications
Results:
Car Financing Program:
- Consistent monthly sales: Multiple car sales per month on financing plans
High conversion rate from inquiry to down payment
Low customer acquisition cost compared to traditional auto dealers
Strong repeat customer referrals from satisfied buyers
36-month payment compliance: High repayment rates due to proper customer qualification
Custom Import Service:
Regular import requests from qualified clients
Premium ticket sales: Successfully attracting clients for high-value imports
Brand positioning: Established as the trusted Chinese car import specialist
Expanding market: Growing awareness of Chinese vehicle quality and affordability
Customer satisfaction: High retention and referral rates
Combined Impact:
Dual revenue streams working synergistically
Market leadership in Chinese car imports and flexible financing in Lagos
Scalable growth: Campaigns consistently deliver qualified leads
Brand authority: Recognized as innovators in accessible car ownership
View Exin Flexdrive Campaign Results | See Customer Testimonials
