I’m Olivia Okonkwo, a professional media buyer in Lagos with proven experience managing seven-figure ad budgets for Nigerian businesses. I don’t just run ads I build profitable advertising systems that scale.
A media buyer is a paid advertising specialist who plans, purchases, manages, and optimizes ad placements across digital platforms like Facebook, Instagram, Google, YouTube, and TikTok. Unlike someone who just “boosts posts” or sets up basic campaigns, a professional media buyer combines data analysis, consumer psychology, and platform expertise to maximize every naira you spend on advertising.
How I’m Different from Other Media Buyers in Lagos
I Focus on Profit, Not Vanity Metrics
Some media buyers will show you impressive-looking dashboards full of reach, impressions, and engagement. But none of that matters if you’re not making sales.
I optimize for business outcomes leads, sales, and ROAS. If a campaign looks great on paper but isn’t generating revenue, I kill it and redirect budget to what’s working.
I Provide Complete Transparency
You’ll always know exactly where your ad budget is going. I provide detailed reports showing spend by campaign, cost per result, and revenue generated (if tracked). No hidden fees, no inflated management cost
I Bring Full-Stack Digital Marketing Knowledge
As a full-stack digital marketer, I don’t just understand paid ads I understand how they fit into your entire marketing ecosystem. I can help you optimize landing pages, improve your offer, align your messaging, and set up proper tracking so your ads work seamlessly with your other marketing efforts.
I’ve Managed Campaigns Across Multiple Industries
I’ve run successful campaigns for:
- E-commerce stores selling fashion, electronics, and beauty products
Real estate companies generating qualified leads
Service businesses (salons, gyms, consulting firms)
Tech startups acquiring app users
Educational institutions driving course enrollments
This cross-industry experience means I bring proven strategies from different sectors to help your business succeed.
When you run ads yourself or hand them to an inexperienced marketer, you’re basically hoping for the best. You might get some likes, maybe a few clicks, but are you actually making sales? but .A media buyer approaches advertising like an investment portfolio. Every campaign is tested, measured, and optimized based on actual performance data not guesswork
Pricing for media buying services in Lagos varies based on scope, budget size, and experience level. Here’s what to expect:
Monthly Retainer Model
Most media buyers charge a monthly retainer ranging from ₦150,000 to ₦500,000+ depending on:
Number of platforms managed
Size of ad budget
Complexity of campaigns
Reporting and strategy included
This model works best for ongoing campaigns that require continuous optimization.
Percentage of Ad Spend
Some media buyers charge 10-20% of your total monthly ad spend. So if you’re spending ₦1,000,000 on ads, you’d pay ₦100,000-200,000 in management fees.
This aligns incentives since the media buyer benefits when you scale, but be careful this can get expensive quickly.
Project Based Fee
For specific campaigns or product launches, you might pay a one time project fee ranging from ₦200,000 to ₦800,000 depending on deliverables.
My Pricing Approach
I offer transparent, value-based pricing tailored to your business size and goals. During our discovery call, I’ll provide a clear proposal with no hidden fees. I typically work on monthly retainers with performance bonuses tied to achieving specific ROAS targets.
As a full-stack digital marketer in Lagos, I also provide:
SEO Services Get your website ranking on Google’s first page
Social Media Management Grow your brand presence organically
Google Ads Management Capture high intent search traffic
Facebook & Instagram Ads Convert social traffic into customers
full stack digital marketing Create content that attracts and converts
My work as a media buyer covers the entire advertising lifecycle, from strategy to scaling. Here’s what that looks like in practice:
Before spending a single naira on ads, I analyze your ideal customer. Who are they? What problems keep them up at night? Where do they spend time online? What messaging resonates with them?
I use demographic data, behavioral insights, and platform analytics to build laser-focused audience segments. This means your ads don’t just reach more people they reach the right people who are actually likely to buy.
Not all advertising platforms give you the same return. Maybe Google Ads works better for your business model than Facebook. Maybe Instagram Stories convert better than feed posts. I test different platforms and placements to find where your budget performs best, then allocate more money to what’s working and cut what’s not.
I also structure campaigns to protect your budget during the testing phase. You shouldn’t blow ₦500,000 on an untested campaign. I start with controlled test budgets, gather data, and then scale the winners.
I set up your campaigns with proper tracking from day one. That means Facebook Pixel installation, conversion tracking, UTM parameters, and proper audience exclusions so you’re not wasting money showing ads to people who already bought.
I also write ad copy and work with designers to create visuals that stop the scroll. On mobile first platforms like Instagram and Facebook, you have about 1.5 seconds to grab attention. Your creative has to be sharp, clear, and compelling.
I never run just one ad. I test multiple versions of headlines, images, videos, call-to-action buttons, and landing pages to see what drives the best results. Sometimes a simple headline change can double your conversion rate.
Testing is ongoing. Consumer behavior changes, ad fatigue sets in, and platforms update their algorithms. I continuously refresh creatives and test new angles to keep performance high.
Every week, I analyze campaign data to understand what’s working and what needs adjustment. I track metrics like:
- Cost per click (CPC)
Click-through rate (CTR)
Cost per lead (CPL)
Cost per acquisition (CPA)
Return on ad spend (ROAS)
Conversion rate
I present this data in simple, actionable reports so you always know where your money is going and what results you’re getting.
6. Scaling Profitable Campaigns
Once we identify winning campaigns, I scale them strategically. Scaling isn’t just increasing the budget it requires careful monitoring to maintain efficiency as spend increases. I expand audience targeting, test new placements, and duplicate successful campaigns to multiply results without killing performance.
Platforms I Manage as a Media Buyer
